Long-tail keywords are those longer, more specific phrases that users search into search engines. While shorter, more general keywords like "shoes" may have tremendous competition, long-tail keywords like "running shoes for women" tend to have much lower competition and can generate highly qualified traffic to your website. By utilizing long-tail

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The Robots.txt file is a vital tool for managing which webpages in your site search engines can crawl. This simple text file, located in the foundation directory of your site, gives Directions to Internet robots like Google’s crawler. To check If the website has duplicate content difficulties, consider employing an audit tool like Screaming Frog